On-page SEO represents the website on which topic or category is related with. On-page SEO is just a skeleton of any website, meaning whatever you can see in any website that is your on-page SEO. The on-page SEO is also known as the on-site SEO.
Where the search engine will index your website and rank your website higher. Usually, both on-page SEO and off-page SEO will be responsible for optimizing the web page. Ensure one thing that your on-page ranking will be responsible for the improvement of your business, blog, or website.
Define SEO (search engine optimization)
SEO(search engine optimization) means the ranking of your website in search engines, and these search engines can be google, yahoo, bing, etc, where you can submit any blog, video, article, it can be anything.
When these things are submitted in the search engine the SEO robotic tool checks the SEO algorithm or follows the algorithm and the search engine will index your website and rank your website according to your keywords used an algorithm and shows your website to the viewers. And these keywords are responsible for ranking your website.
What is On-page SEO and How does it work?
On-page SEO is much more important for ranking high in websites in search engines. For any website it can be ranked only one time, if your on-page SEO is perfectly done and follows all the algorithms then off-page SEO may not be required to rank the website.
The factor which needs to do optimize the on-page SEO:-
1. Factor that affects content:
Your content will be unique and high quality, which means your content should not be copied from another website, you have to write your own ideas. For this uniqueness of your website, you can check plagiarism (copied content) through some plagiarism sites like plagiarism checker, a plagiarism tool, etc.
If you start a blog website and your content is copied from another website your website will not rank high by search engines. If you are writing some content or blog the viewer or audience has to trust you and they should be satisfied and think, this blogger who wrote this post has the best knowledge about his content. And always remember that your ideal content length should be 1500-1800 words.
You have to create images for your post so that the viewer can easily visualize your post. These images are also not copied from other websites, you have to create your own images from free vectors like pixabay, design anything, etc from these websites or you can use photoshop for better images.
2. What is Keywords in On-page SEO:
The word keyword is that word that is repeated after some time in every para for the visuality of the viewer or audience so that they can understand your post easily. This keyword is much more important for on-page SEO to rank your website high.
You can’t choose these keywords from your side, you can search keywords from some tools like keyword planner, semrush, long tail pro, ahrefs, ubersuggest, etc. If you miss these keywords then you can miss the million of money which you can earn.
These keywords are always in your mind while writing your content. Obviously, you have primary keywords with you but a minimum of 8-10 secondary keywords with you to rank high in search engines.
3. Yoast plugin for SEO optimization:
Yoast plugin or Yoast SEO is the best plugin for SEO, and it is a free plugin for basic things but if you want to do an advanced plugin or use premium you have to pay for it. You can download it from your WordPress account and activate it.
This Yoast plugin SEO makes your website easy and provides a high ranking or high standard of SEO with overall readability. it’s also helpful for rectifying our mistakes in our content.
Now we have our content, list of keywords, images with us, from all these things we can do on-page seo and publish it.
The Factor which need to optimize the rank by Yoast plugin in on-page SEO
- URL structure
- Canonical tags
- Title tags
- Meta description
- Heading tags
- Alt tags
- Page speed
- Images optimization
- Schema tags
- Duplicate content
1. URL structure
URL(Universal Resource Locator) is just an address or location of any specific webpage on the website. The URL will change, this will cause a big mistake that leads to a broken link between our web page and the viewers.
You can design your URL by yourself and design it in the correct manner too. every structured URL also has the keyword in it. To make a structural URL it is easy to rank high in search engines. This makes your web page successful.
2. Canonical tags
A canonical tag is used for telling the search engine that the specific URL represents any copy of your page. If canonical tags were not used then the search engine will not index your website properly.
There are many URLs to open the website cause the search engine is confused and declared your website copied.
3. Title tag
The title tag is the name or main heading of your website. Title tag helps the visitor to land on a website easily and read and engage in your website. The title in on-page having a keyword in it so that the search engine will optimize your rank high.
4. Meta description
Just in a simple way you have to describe your content in 20 to 50 words. The meta description is the most important thing for ranking high in search engines. You have to get more knowledge about your content and describe everything so that the visitor will read that description and attract to your website.
Whatever you write in Description should be high quality and more information so that more traffic is created on your Website.
5. Heading tag
The heading tag is the header part of your content. It is also responsible for ranking in search engines. One thing you should remember in this tag that the main heading of your Content should have your keyword in on-page seo. The on-page is always working on keywords. Heading tag is of various type that is from H1-H6, which can be used according to your format. Your content should be like heading after that subheading or you can create a Sub-sub-heading. This looks so attractive on your website. Every content should have a Proper heading
6. ALT tags
ALT tags are the alternative to your image, this is mostly used for describing the image in a few words. The alt tags is useful for the viewers when the image is not loading Properly the alt tags will ensure to viewers the image is here related to what.
The Websites also gain better ranking to use alt tags in our web pages.
Keywords are the main factor of on-page SEO which is responsible for the high ranking. You have to use appropriate keywords, search from the keyword search tool such as keyword planner, semrush, ubersuggest etc. these keywords are used in every part of your content. Keep remembering that the keyword would not be repeated within 100-120 words of your content. Repeating keywords in your content can increase the visuality of understanding the concept of the audience and viewers.
8. Page speed
Page speed is one of the major factors of rank in search engines and it is also the major Factor on on-page seo to require more attention because if visitors want to visit your website and it takes more time to load then visitors will leave your site.
In your website The images, content or may be video in your website, if it takes time to load it leads to a big drawback for your ranking. This tag will understand the speed and help your website to Maintain page speed appropriately.
9. Internal linking
Internal linking help your website to link from one page of your website to another page on your website. This internal linking allow the user to navigate your website through a link and find your content. that’s why good internal linking is most important for SEO.
10. Image optimization
Image is one of the most important factors for ranking high in google. By using the image optimization tag will make your website so attractive and viewers also attract it and make the possibility of high traffic on your website. You can also show the keyword there when the arrow goes on it, this is called alt-image.
Mobile is that gadget in today’s time from which people can use it and complete their several tasks. The use of mobile phones is increasing day by day, so your website should be mobile-friendly. Create your website mobile-friendly because the searches on search engines are mainly from the mobile this will help your website to rank high in search engines.
Be clear one thing that by using images on websites the website will take time to load, so test your site and optimize the page for ranking high in google.
12. Schema tags
Schema tag is one of the most important factors for optimizing your website high in search engines. It is also called a schema, you can usually use this tag in your content by using HTML to improve the indexing of search engines and represent your page in SERPs.
13. Duplicate content
Obviously, depending on what title your content is related to, that content should not be copied from any other site otherwise the search engine will not rank your website high. The search engine always wants the content fresh and more use of keywords in it.
If you want to rank your website with better content in your on-page SEO, you have to follow the search engine algorithm better keyword for your website. The success of an on-page Seo is measured by the high amount of traffic on your website.