What Is The Google Panda Algorithm?

Google panda

Google Panda was introduced in the year 2011, on 24 February. And it basically deals with your content, how genuine your content is. This google panda algorithm came only to punish the poor content. This is a filter that came in an update having a vision of or aimed at stopping the poor content and not reliable for the viewers and this content achieves a high rank to play some game with it. At the beginning of 2016, Google announced that pandas were now a core part of their algorithm. This algorithm just helps to measure the quality of a site to determine the rank of any website.

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How does the google panda work?

As already has been discussed above, the initiator of launching the google panda is just like acting as a filter, which only deals with the content. In 2016 panda was declared a part of Google’s core algorithm. But google panda doesn’t apply the search result in real-time. This means when the viewers will search for something it will not trigger at that time because its work is just judging the content. And you can understand it as a that the panda will work as a backend. And while google indexing the website, this panda plays its role.

What Google panda doesn’t like?

Some points keep in your mind when you are publishing your content, and these are those points that pandas hate the most. And you can optimize your content.

The google wants the relevance result

The panda wants relevancy, it means that the user must get the things that the user searches for in the search engine. Let clarify this thing

Suppose the user searches the query for the educational purpose in a programming language. The search engine opens the SERPs page in front of the user interface. The user gets many SERP pages for programming language but there is a single page that has the result related to political education. The user exits from that page within a few seconds after he realizes that the content he/she opens is not relevant to it. It increases the bounce rate. And automatically the rank of that website drops down. 

If the user goes through someone’s website and the user wants to find something from one page to another page to another page through the internal linking but the user does not understand the website design. The Google panda easily tracks these things because the user doesn’t stop and go from one page to another page.

Google wants the user to get the best knowledge. You could not rank your website with false methods or black hat techniques.

The google panda likes the unique content

Google wants unique content, it should not duplicate from another website or your own website. The content you choose should not be copied, i.e, the content idea should be fresh. Before google panda launched the blogger and other persons spinning their content, and in plagiarized content, they rotate their keywords to rank their website. Now, it can’t work. Google is so smart now and understands these things easily. So you have to avoid the black hating technique and accept the genuine techniques.

The google wants the content of lengthy and full information

Panda likes the content of 700-800 words. It doesn’t like the thin content, and thin content means here the blog of words 100-150 words. And the content should not have a hierarchical system( content should be distributed in heading and subheading). Google is also able to recognize that your content is useless. 

If you notice that by writing thin content your user experience also affects bounce back rate also increases because your content does not have the full information. The user can read your content in a few seconds which actually looks like a non-relevant topic (already discussed above). Try to make your content lengthy so that the user can take time to read your content, and can understand your topic with full information. 

Google doesn’t like the Keyword stuffing

Keyword stuffing is the practice of inserting the keyword in the content more than the recommendation.it is also known as spamdexing. Google Panda doesn’t like keyword stuffing, if you are thinking that in 1000 words of content you are inserted the 40 keywords, and google ranks your website high, then it is not possible at all. Because crawlers check and analyze your website, drop the ranking of your website. It is called keyword-generated spam by the google algorithm. It is also part of the black hating technique.

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Main purpose of panda update

As you move forward with your content, make sure the content should be panda-friendly.  You should regularly check the duplicate content during updating time. You should also check your number of ads and the placement of ads. If the number of additional increases in your site and the placement of ads is in between the content then your user experience may be disturbed. Check there will be no excessive ads there on your site. Use google webmaster or google search console tool whether your website is optimally functioning and provide the best possible user experience. 

Google wants that you should write high-quality content so that visitors can find useful and informative content. You should optimize the on-page SEO so that google panda likes the most your content. If you improve the quality of the content then google panda will improve the rank of your website.

About the Author

Manjeet singh

Manjeet singh is a blogger or content marketer and web developer. He lives in Delhi, India, and he has 2 years of experience and worked as a writer in recent years.

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